By Tim Whiston
While surfing for traffic or browsing your safelist emails, youare sure to have noticed the very large number of networkerspromoting similar, if not identical, programs. Empowerism andProfit Rally are everywhere, as are health related and telecombased MLM opportunities. This is an incredibly competitive timefor net marketers. It's difficult to stand out among thousandsof other people when everyone is promoting basically the samething, albeit in slightly different "packages".
Two years ago, a networker could collect daily sign-ups fortheir favorite biz-opp by simply driving lots of traffic to anice splash page. While splash pages are still a highlyeffective form of advertisement, they are less likely to pullsign-ups directly into an opportunity.
Disclaimer: I am not saying you can't build referrals directlythrough a well built splash page. I am only suggesting that itis more difficult in the year 2005 to grab a surfer and bringthem directly into your opportunity than it was in 2003.
We network marketers can be a stubborn lot. Why would we want tojoin someone else's health related MLM when we are alreadypromoting a very similar program?
Or, from another perspective:
Why would a surfer, who has seen 100 ads for Profit Rally in thepast hour of clicking, decide to join from your splash pageinstead of any of the previous 99? Sure, it could happen. Butare the odds of catching that stray surfer good enough to wageryour time and/or money on traffic credits?
"Aw Tim. You're full of it. I get loads of active, payingsign-ups into my opportunities every day directly from myadverts."
Fantastic. Thanks for stopping by. The rest of this article isfor the folks who are frustrated from clicking their butts offand falling short of any kind of decent results.
In these highly competitive times, a smart network marketer willemploy a free front end product or service that allows him/herto meet prospects and share information without coming across asjust another cyber recruiter. This "front end" can be anythingof value that allows you to make and maintain contact with othernetworkers. The idea here is to avoid "pitching", and simplygive them something they can use and enjoy. Build relationshipswith people through your front end, and the process of buildingmutually profitable networks will take care of itself.
Here are just a few examples of front end products you could useto help you network.
- Host your own forum. These resources are very popular, andthey are a terrific way to meet like minded people.
- Run your own safelist or banner exchange. This is an easy wayto attract a fairly large number of people, because you will beoffering a valid form of promotion.
- Build and advertise a resource site that reviews andrecommends your favorite marketing tools and resources. Run amailing list from this site, so visitors can stay informed ofany updates or changes you make.
- Start a Yahoo group. It doesn't have to be another "marketingexperts" type group. It can be focused on any aspect of thisbusiness you feel comfortable with.
- Set up your own chat room and advertise weekly or monthlyconferences. You might even think about lining up some coolguest speakers to add some appeal to the events.
By focusing all your promotions on a strong front end product,you can build a large list of contacts and promote any number ofprograms passively on the "back end". This approach willseparate you from the mass of desperate clickers, and put you onthe road to quality networking.
Article Source: www.ArticlesBase.com
